“A manager who wants to learn the underlying techniques and their applicability is bound to tutorials from a data scientist with good communication skills. This book gives managers the opportunity to learn the concepts by themselves, and thus, it should be on a bookshelf of everyone who leads and manages analytics efforts.” -Diego Klabjan, Professor of Industrial Engineering and Management Sciences, Director of Master of Science in Analytics Program, Northwestern University

“Watson and Nelson help to bridge the gap between the marketing hype and the technical details, making it easier to evaluate analytics-based solutions and better understand their potential.”-Irv Lustig, Ph.D., Manager, Optimization and Mathematical Software, Business Analytics and Math Science, IBM Research at IBM

“An excellent introduction and overview of the field of analytics, Managerial Analytics is easily accessible for those new to the field, and provides a useful framework for readers with a deeper background.  Written from a practitioner’s point of view, the book is well stocked with concise and relevant examples.  The authors set out to define the boundaries of what is currently possible with analytics tools, and they guide the reader in asking good questions, avoiding common pitfalls, and identifying hidden assumptions when managing their own analytics projects.”- Michael Freimer, PhD, Chief Scientist, SignalDemand