We wrote this book for people interested in learning what the
analytics movement is all about.

We wrote it for people who know that their organization needs analytics to improve but needs to cut through
the hype, find a clear definition, and better implement analytics solutions.

We wrote it for consultants and software providers so they can deliver better results for their clients.

We wrote it for people who are tasked with evaluating analytics solutions but may not know where to start asking questions. We want to see more people, in all kinds of organizations, doing better analytics.

We wrote the book from the viewpoint of what a manager needs to know about analytics. Since
analytics is technical, we do go into some technical details. But we do so only to help managers gain intuition and insight.

We hope that you will get a lot of value from the book and help bring analytics to your organization.